Marketing and brand building are easier than ever before because companies have more direct access to their target audiences. The average prospective customer you want to gain interest in your company probably spends a bit of their time on social media every day. You...
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Year: 2022
Exclusive vs protected franchise territories: Which is best for you?
Before committing to a franchise, you need to understand what, if any, territorial rights you have. You may be O.K. with a free-for-all situation where anyone and everyone can fight it out to sell the same product because you think you can outdo all comers and expand...
Can you blame the franchisor if your business fails?
Consider this hypothetical: You invested your hard-earned savings into buying a franchise, and now you wish you never had. The franchise has turned out to be nothing like the success you believed it would be. Your financial records show that at this rate, you will be...
Should you jump on the franchise bandwagon early?
Consider this scenario. There is a business you have been a fan of for years. Then its leaders announce they are going to start franchising. You have been looking to start a business for years. You have the money to do it. Is this the opportunity you dreamed of, or is...
Is franchise ownership a good fit for you?
Purchasing a franchise is not the right move for everyone. While many see it as an easy way to start your first business, in some ways it can be far more complicated than starting something independently. First and foremost, you are giving up a massive chunk of...
What if your franchise does not work out?
It is easy to be extremely optimistic when you purchase a franchise. For every smiling, successful franchisee you see in the company’s marketing materials, there likely are franchisees who do not feel they are living the dream. What if you become one of those for whom...
How do you raise the capital to purchase a franchise?
Buying a franchise can be like purchasing a fast-track ticket to your ideal vacation destination. The costs are higher, but everything is faster and fully planned for you. You can get where you want to go that much quicker by investing in a company that already has a...
A franchise disclosure document can protect you from fraud
For many, owning your own business is a dream. You get the opportunity to lead a team, boost your community and build wealth for your future generations. When starting a whole business from scratch feels like an impossible feat, purchasing a well-established franchise...
Look for these crucial provisions in your franchise agreement
The decision to buy into a franchise can lead you to financial success. You may have the chance to operate a successful business in your community for decades. However, not every franchise opportunity turns out to be the dream career people expect. A thorough review...
How much does it really cost to buy a franchise?
When setting your hopes on a franchise, you need to be clear about what it will cost you. Like many other financial offers, sometimes the real cost is more than the first figure you see. Franchisors need to clarify the costs, but some will make them more transparent...