Marketing

Local advertising campaigns can be a source of franchise conflict

On Behalf of Dady & Gardner, P.A. | Sep 10, 2024 | Marketing

Branding and marketing are crucial for long-term business success. The amount of time and money required to develop a new brand is one reason why people choose to invest in franchise opportunities instead of creating a company from scratch on their own. Signing a...

How should franchisees use social media?

On Behalf of Dady & Gardner, P.A. | Aug 1, 2022 | Franchise Agreements, Marketing

Marketing and brand building are easier than ever before because companies have more direct access to their target audiences. The average prospective customer you want to gain interest in your company probably spends a bit of their time on social media every day. You...