The fast-food industry is a highly competitive one, and Subway has been struggling to keep its share of the market in recent years. To that end, it called together its North American franchisees for a meeting last month to discuss reasons for the decline in sales and...
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Month: September 2024
Local advertising campaigns can be a source of franchise conflict
Branding and marketing are crucial for long-term business success. The amount of time and money required to develop a new brand is one reason why people choose to invest in franchise opportunities instead of creating a company from scratch on their own. Signing a...
How potential franchisees can get the most out of Discovery Day
Even if you’re new to franchising, you’ve probably heard of “Discovery Day.” Sometimes, it’s called “Meet the Team Day.” Whatever a franchisor calls it, it’s an opportunity for them and for prospective franchisees to get to know each other. Often, they’re held at the...